Strategy
Corporate Design
UX/UI Design
Prototyping
Development
Challenge
As part of a rebranding, it was necessary to change the name of the dealership and develop a fresh corporate design to stand out in a competitive market. The focus was on creating a logo that embodies dynamism, simplicity, and minimalism.
Solution
As part of the creative direction, a new corporate design was developed for Autohaus Dornthal. The logo visualizes the shape of a front grille, establishing a strong connection to the automotive world. The website was created in its own design, reflecting the newly defined brand identity. It not only provides an engaging user experience but also automatically updates the vehicle inventory from mobile.de every hour on the corporate website. This seamless integration ensures that users always have access to the latest offers and contributes to strengthening brand loyalty.