OYROP aims to create a secure and transparent auction platform that provides significant value to B2B dealers in the automotive market. The challenge lies in developing a comprehensive branding strategy, including creative direction, corporate design, UX/UI design, and WordPress development, that effectively conveys the platform's TÜV-certified reliability and innovation. Additionally, it is crucial to design a user-friendly interface that facilitates seamless online vehicle acquisition while instilling confidence in users.

The project includes the development of a TÜV-certified auction platform that ensures maximum security and transparency in the vehicle market. The corporate design, visually inspired by a hammer, symbolizes the innovative and trustworthy nature of OYROP's auction services. Creative direction focuses on delivering a modern and engaging UX/UI design that enhances user experience and allows automotive dealers to plan and purchase vehicles online confidently, starting from a minimum price. Through these strategies, OYROP establishes itself as a leader in the automotive auction sector.