The SEABOB project requires a comprehensive realignment for the launch of the new F9 series. This involves revamping both the trade fair stand and digital presence to appeal to luxury lifestyle enthusiasts, adventure seekers, and eco-conscious consumers. The challenge is to combine cutting-edge technical innovation with exclusive design while effectively communicating this to a discerning audience. With increasing demand for high-performance watercraft that emphasize innovation and sustainability, it's crucial to highlight the SEABOB F9's advanced features.

Additionally, the digital experience must be seamless and user-friendly, reflecting the brand's premium identity. The project must be completed within a tight timeframe to coincide with upcoming trade shows and product launches, ensuring a strong market entry for the F9 series.

In  collaboration with Design by Studio F. A. Porsche, active participation in the product development takes place. The UX/UI design of the digital display for the SEABOB F9 series, as well as the UX/UI for the "SEABOB Connected" app, are central components. Additionally, the logos for the F9 and F9 S models are designed, and the visual language of the SEABOB F9 series is directed within the in-house agency. Engaging visuals and a user-centered interface provide a compelling overall solution.